Road traffic safety is one important matter to prevent mishaps in todays transport scenario. It not only creates alerts and awareness amongst riders but also a sense of caution. It is of great concern to Government, and also to HMSI and HONDA. So Khimji HONDA took this responsibility with prideand honour to introduce this important learning caution in every rider of smartcity dwellers. With the help of technology HONDA have introduced a two-wheeler simulator known as “honda riding trainer. Khimji HONDA took this opputunity and introduced the simulator as a trial in every petrol pumps. To their wonders, they received various acclamations from customers and also felt a sense of careand concern from customers; thereby customers enriched them with TRUST. Customers reverted them back with appreciation and also about their knowledge enhancement in road safety measures. Leaflets containing safety riding instructions were also distributed. This initiative of Khimji Honda has converted their customers to dearones as Khimji HONDA value “LIVES”. Khimji HONDA along with its Balugoan branch is always introducing this kind of innovative adventure to their customers therby takes the pleasure to be a customer concern brand.